Many chiropractors start their websites on general website builders because they are widely advertised and promise an easy setup. Platforms like Wix offer drag and drop editing, large template libraries, built in SEO tools, online booking features, and reliable hosting. On the surface, these tools seem ideal for a small practice that wants to get online quickly. However, as practices grow and marketing needs become more specific, the limitations and rising costs of a general purpose platform often become more noticeable.

Over the past year, Wix introduced a significant pricing restructure that increased costs for many users. Older plans such as Combo, Unlimited, and Pro were retired and replaced with new tiers like Light, Core, and Business. Many long time users experienced higher renewal prices without changing how they use their websites, making it harder to justify the ongoing expense for a relatively simple chiropractic site. And even if you pay for Business Elite at well over $100/month, you still have to either make changes yourself or resort to AI tools — you can’t just email a human being to make your website changes for you.

For chiropractors, these price increases can be especially frustrating. Most practices need a clean, professional website with service pages, doctor bios, contact information, appointment requests, and occasional updates. With a do-it-yourself platform, even small content changes still require logging in, editing pages, and troubleshooting design issues. Over time, the cost of the platform plus the time spent managing the site adds up, especially for busy practices focused on patient care rather than website maintenance.

This is where switching to ChiroPage can make a real difference. ChiroPage is built specifically for chiropractors and costs just $69 dollars per month — or as low as $49 dollars per month when subscribed during sale periods! Unlike generic website builders, ChiroPage includes all content changes as part of the monthly price. That means no editing skills are required and no extra fees for updates. If you need to change text, add services, or update your information, it is handled for you.

For chiropractic practices looking to save money, simplify their marketing, and avoid surprise price hikes, ChiroPage offers a clear alternative. Instead of paying more each year for a general platform and managing updates yourself, you get predictable pricing and a website that is managed for you. Making the switch to ChiroPage allows chiropractors to spend less time on their website and more time focused on their patients, while still maintaining a professional and effective online presence.